Marketing Essentials: Reach & Convert

Real Estate Marketing Strategies Certification

.

Build core skills in real estate marketing, from property promotion to lead generation, offering a practical foundation for success. Ideal for beginners or those looking to advance, it covers key concepts to boost confidence and industry knowledge in real estate marketing

REMSC™ Program Overview

The Real Estate Marketing Strategies course offers comprehensive training in effective marketing techniques, you will learn how to develop and implement strategic marketing plans to promote properties, and attract clients.

The course covers a wide range of marketing strategies, including digital marketing, social media advertising, content creation, branding, and relationship building.

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Who is This Program For?

Ideal for aspiring marketers and real estate professionals seeking a solid foundation in property marketing strategies and client engagement.

Course Curriculum

Module 1: Introduction to Real Estate Marketing

This module introduces learners to the fundamentals of real estate marketing. It covers an overview of real estate marketing, including conducting market analysis and research. Learners will also explore marketing planning and strategy development, with exercises focused on creating effective marketing plans for real estate properties. The module concludes with an exam to assess learners' understanding of real estate marketing principles and strategies.

9 Videos

29 Steps

1.5 Hours To Complete

Module 2: Digital Marketing for Real Estate

This module introduces learners to digital marketing strategies tailored for real estate. It covers building a strong online presence and branding, optimizing real estate websites for search engines through SEO, and utilizing social media marketing to engage audiences and build relationships. Learners will explore targeted advertising, creating professional websites, and leveraging digital platforms to showcase properties. The module concludes with an exam to assess learners' understanding of digital marketing tools and techniques in real estate.

7 Videos

26 Steps

1.65 Hours To Complete

Module 3: Content Marketing & Visual Presentation

This module focuses on content marketing and visual presentation in real estate. It covers content creation and curation, including developing educational resources and compelling content for real estate professionals. Learners will explore the importance of high-quality photography, techniques for capturing stunning property photos, and the role of visual presentation. The module also delves into video marketing and the use of virtual reality (VR) to showcase properties. It concludes with an exam to assess learners' understanding of content marketing strategies and visual presentation techniques in real estate.

11 Videos

31 Steps

2 Hours To Complete

Module 4: Email Marketing and Lead Generation

This module introduces learners to email marketing and lead generation strategies in real estate. It covers designing effective email marketing campaigns, building and segmenting email lists, and implementing lead generation tactics to attract potential buyers and sellers. Learners will also explore how to utilize customer relationship management (CRM) software to manage client relationships. The module concludes with an exam to assess learners' understanding of email marketing, lead generation, and CRM strategies in real estate.

8 Videos

27 Steps

1.4 Hours To Complete

Module 5: Traditional Marketing Channels

This module introduces learners to traditional marketing channels in real estate. It covers print advertising, including designing materials such as brochures and postcards, and the role of direct mail in reaching potential clients. Learners will also explore networking and referral marketing strategies, as well as hosting events and open houses to showcase properties. Additionally, the module delves into radio and TV advertising, with examples of how to create effective commercials. The module concludes with an exam to assess learners' understanding of traditional marketing methods in real estate.

10 Videos

25 Steps

1.25 Hours To Complete

Module 6: Marketing Compliance and Ethical Conside

This module focuses on marketing compliance and ethical considerations in real estate. It covers compliance with real estate regulations, ethical marketing practices, and transparency throughout transactions. Learners will explore how to avoid deceptive marketing tactics, understand data privacy regulations, and ensure truth in advertising. The module also addresses licensing regulations across countries and best practices for data backup and recovery. The module concludes with an exam to assess learners' understanding of marketing compliance and ethical standards in real estate.

11 Videos

28 Steps

1.3 Hours To Complete

Module 7: Marketing Analytics & Performance

This module introduces learners to marketing analytics and performance tracking in real estate. It covers monitoring key performance indicators (KPIs), using web analytics tools, and implementing marketing dashboards to track results. Learners will explore how to calculate return on investment (ROI) for real estate marketing initiatives and evaluate the effectiveness of different marketing channels. The module also focuses on iterating and optimizing marketing campaigns based on performance data. The module concludes with an exam to assess learners' understanding of marketing analytics and performance optimization.

12 Videos

32 Steps

2 Hours To Complete

Module 8: Real Estate Branding and Positioning

This module focuses on creating and managing a strong brand identity for real estate businesses. It covers establishing brand consistency across all marketing channels, identifying unique selling propositions (USPs), and effectively communicating brand values and benefits. Learners will explore strategies for managing online reputation, building trust, and enhancing credibility. The module includes resources such as MREI Real Estate One Brand Guidelines and concludes with an exam to assess learners' understanding of branding and positioning in real estate.

6 Videos

19 Steps

1.15 Hours To Complete

Module 9: Marketing Innovation and Emerging Trend

This module explores innovative technologies and emerging trends that are transforming real estate marketing. It covers the potential impact of technology trends, the importance of adapting marketing strategies to evolving consumer behaviors, and staying agile in a rapidly changing market. Learners will also gain insights from industry experts and thought leaders. The module concludes with an exam to assess learners' understanding of marketing innovation and how to apply emerging trends in real estate.

8 Videos

25 Steps

1.5 Hours To Complete

Module 10: Capstone Project & Case Studies

This module focuses on the capstone project, where learners will develop and execute a real estate marketing proposal. It includes a project presentation and evaluation, along with case studies showcasing innovative strategies, data-driven approaches, integrated digital strategies, and omni-channel marketing. The case studies offer practical insights to help learners apply their knowledge in real-world scenarios.

23 Minutes To Complete

Get Certified in Real Estate!

Stand out to recruiters with your resume. Complete all lessons to earn a digital Real Estate Marketing Strategies Certification® to showcase your expertise.

Plus, add it to LinkedIn to highlight your skills to future employers!

About Our Certificaton

Career opportunities.

01.

Real Estate Agent

02.

Marketing Specialist

03.

Digital Marketing Manager

04.

Content Creator

05.

Marketing Consultant

Meet Your Instructors.

View More Faculty

Wei Nakamura

A seasoned real estate investor and asset manager, Wei has over 15 years of experience across Asia and Europe, specializing in asset management.

Robert Stanley

With over a decade of teaching experience, Robert specializes in real estate investment and focuses on commercial properties.

Leila Hagen

Leila focuses on sustainable real estate development, helping clients incorporate green practices to enhance property value and efficiency.

Who is this Real Estate Principles and Practices Certification course designed for?

Our course is designed for individuals at various career stages, including beginners seeking to enter the real estate industry and professionals looking to enhance their skills for career advancement.
Is this course entirely online?

Yes, the Real Estate Principles and Practices Certification course is delivered entirely online, providing flexibility for participants to learn at their own pace and convenience.
What topics are covered in the course?

The course covers a range of topics including property valuation, legal and ethical considerations, sales and marketing strategies, negotiation skills, client relationship management, and documentation and contract management.
Is the Real Estate Principles and Practices Certification recognized in the industry?

Yes, upon successful completion, participants receive a recognized certification. This credential signifies proficiency in key real estate principles and practices, enhancing credibility within the industry.
Can I enroll my team in this course?

Absolutely! We offer group enrollment options with customized learning plans to meet the specific needs of your team. Contact our enrollment team for details on group discounts and tailored experiences.
Will I receive support during the course?

Yes, our team provides technical support, and participants can engage with instructors through discussion forums and periodic live Q&A sessions for additional assistance.
What happens after completing the Real Estate Principles and Practices Certification?

After successful completion, participants receive their certification. They can use this credential to pursue various careers within the real estate industry or as a foundation for further specialization and professional development.

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